Senior creative thinking for agencies and brands who need an extra level — without adding headcount.
Thirty years across global campaigns. I know how agencies work, how clients think, and how to get the best idea through the room.
I come in, do the work, and make everyone look good. No overhead, no politics, no ego.
Selective availability. If you have a brief that needs a senior eye — or a campaign that needs saving — let's talk.
For people who have something real to offer — and can't make a stranger feel it in thirty seconds.
Most transformation founders and purpose-led creatives communicate like they're apologising for what they do. They have genuine insight but their story doesn't land.
I bring thirty years of making ideas land for global brands — and the rare ability to find the campaign hiding inside your chaos.
We work together to find your story, sharpen your voice, and build the positioning that makes the right people stop scrolling.
Available as a one-off Story Diagnostic (90 min + written map), a 3-week Brand Story Sprint, or an ongoing monthly advisory.
You leave with a written map of what came up.
I've been having a particular kind of conversation lately. Someone sits down — or calls — and talks about their work, their life, the feeling that something doesn't fit anymore. I listen. Really listen. The way you do when you've spent thirty years hearing what's underneath what people say.
At the end I tell them what I heard. Not advice. Not a framework. Just: here is what came up.
Then I write it down. A short map — the cage, the lock, the door. In their words, seen clearly. Most people have never had that experience. It tends to change things.
I'm offering this to a small number of people while I figure out what it is exactly. If it sounds like something you need — you probably know.