The only real risk
is not taking one.
Los Angeles, 2019
Creative Director. Cage escapee.
Now helping others find the story only they can tell — and the life only they can live.
I've spent thirty years making ideas land for some of the world's most recognised brands — De Bijenkorf, Centraal Beheer, Ziggo, NN, C&A, Porsche, Audi, Volkswagen, Heineken, KLM and many more. Network agencies, independent studios, global campaigns, award stages. I've done it all and I loved most of it.
What nobody tells you is that the career you build can quietly become a cage. Looks gorgeous. Locks quietly.
I walked out. Now I do two things: I bring senior creative direction to agencies and brands who need an extra level — and I help people who feel trapped design a life that actually fits them.
If you need a Creative Director who's done it at the highest level and can move fast without the overhead — let's talk. If you're living a life that looks fine from the outside and feels wrong from the inside — let's also talk.
The only real risk
is not taking one.
Los Angeles, 2019
Thirty years across global campaigns. I come in, raise the bar, and make everyone look good. No overhead, no politics, no ego.
Work with me →If you're living a life that looks fine from the outside and feels wrong from the inside — let's have a conversation about what's actually in the way.
Escape your cage →